I have been ranked 8th out of 60 in the ICAEW Top Online UK Influencers Accountancy 2022 list.
In the fifth #ICAEWROAR event, the ICAEW focussed specifically on UK individuals using Twitter within the realms of accountancy.
As per the ICAEW:
We focused on UK-based individuals tweeting and discussing accountancy related topics such as accountancy, tax, budget, assurance, insolvency, audit and finance.
Our values of integrity, objectivity and respect for others were applied to the tone of voice of the tweets and retweets, determining the data we’ve included in our metrics.
Working with Falcon we used their social media listening tool to pull data relevant to our specific keywords, looking at a metrics comprising of:
- Audience re-tweets;
- Author tweets;
- Positive and neutral sentiment
- Visibility and audience relevance.
AlgorithmThe #ICAEWROAR algorithm values quality over quantity. Placing more emphasis on topical engagement of the authors’ tweets than the amount they’ve tweeted, the algorithm considers everything from visibility, relevance and tone of voice, to reaction and audience engagement.”