I have been ranked 7th out of 50 in the ICAEW Top Online UK Influencers Accountancy 2021 list.
In the fourth #ICAEWROAR event, the ICAEW focussed specifically on UK individuals using social media within the realms of accountancy.
As per the ICAEW:
“Regulatory changes, technological advances, environmental issues and economic pressures are changing the way business operates. The coronavirus pandemic has also transformed lives and industries across the globe, accelerating fundamental shifts in behaviour and consumption. This has created new opportunities and fresh challenges.
Through campaigns such as When Chartered Accountants save the world, Business Rescue, Trust in Organisations, and Global Goals for Sustainable Development, as well as our Mental Wellbeing, Brexit and Climate hubs, ICAEW has been working to foster discussion across the profession about how best to face these challenges.
We have also captured stories from those who have already started to grasp the opportunities these changes present. We wanted to discover these early adopters, not just to celebrate their work, but to see what can be learned from their experiences and bring new ideas to our sector.
Our brand values are imperative to the way we communicate, behave and position ourselves. We are bound by our Royal Charter to promote acting responsibly and behaving with integrity, throughout our profession and beyond into UK business. These values underpin our ranking system and have informed the design of the algorithm we have written, so will ultimately decide who ranks.
We have developed this algorithm using Falcon’s listening tool, our social media intelligence platform, to search and list the contenders.
The top UK online influencers will be chosen using a formula tailored to emphasise quality over quantity. Using our values of integrity, objectivity and respect for others as a starting point the algorithm is unique to ICAEW.
We focused on UK-based individuals tweeting and discussing accountancy related topics such as accountancy, tax, budget, assurance, insolvency, audit and finance.
Our values of integrity, objectivity and respect for others were applied to the tone of voice of the tweets and retweets, determining the data we’ve included in our metrics.
Working with Falcon we used their social media listening tool to pull data relevant to our specific keywords, looking at a metrics comprising of:
- Audience re-tweets;
- Author tweets;
- Positive and neutral sentiment
- Visibility and audience relevance.
AlgorithmThe #ICAEWROAR algorithm values quality over quantity. Placing more emphasis on topical engagement of the authors’ tweets than the amount they’ve tweeted, the algorithm considers everything from visibility, relevance and tone of voice, to reaction and audience engagement.”